Fastenal Case Essay

The comprehensive document is an overview of Fastenal Canada LTD and how it relates to sales management. The document first provides an introduction to the problem and company background of Fastenal, which includes a description of various views of Fastenal. It further goes into detail about the recommendations that relates to the two main parties involved, which are the customers and the company itself. The document also includes an in-depth implementation plan, which is broken down into short, medium, and long-term tasks to accomplish. Through out the document there is a mention of the vendor managed inventory model (VMI). By using VMI, we were able to use a different approach to avoid risks associated with the â€Å"bricks and mortar† approach. Fastenal should choose to implement the following business plan because a well thought out analysis went into determining the problem and coming up with a solution for the future growth of the company. All decisions were made with the company in mind and focusing on the strong relationship between the costumer and Fastenal. Introduction Fastenal Canada LTD is a subsidiary of Fastenal Company, which was founded in 1967. Fastenal Canada LTD operates as a wholesaler and retailer of industrial and construction supplies in Canada. They have over 200 stores across Canada, 66 of which are in the western region. Fastenal’s growth strategy has always relied heavily on new store opening because the high demand for its products and services across Canada (Fastenal, 2012). It tends to be risky as well as costly when opening stores using the â€Å"bricks and mortar† approach. The introduction of the vendor managed inventory model (VMI) has been advantageous. Fastenal receives an electronic data via email, informing them of its distributor sales and inventory stock level. This system makes it fast and efficient for the customers and sales associates. Fastenal interprets the electronic data and there is an automatic responsibility of maintaining the inventory level for the customer. Fastenal is looking for a different expansion model approach to be used as a growth driver in Western Canada. Our new proposed strategy gives Fastenal the ability not only maintains its desired identity but it gives them the ability to increase the market share and tap into a fresh new market. Our goal is to assess the situation in hand and work in the given environment to keep the strong customer relationships since it is an important component in the company. Problem Definition How can Fastenal use its new vendor managed inventory model to increase its market share? End market sales during the months of 2012 grew 19.8% from the manufacturing customers while the residential construction customers grew 17.9% (Fastenal, 2012). The advantage to VMI is that it releases the customer of having to worry about the level of their inventories. Fastenal interpret the electronic data and automatic take control of the responsibility of maintaining the inventory level for the customer. How can Fastenal reduce financial risk? Every scenario where there is a change in the way things are done or achieved there is always risks to failure or loss. In many cases where there is loss or failure, there is often a way that it could have been avoided or done differently to avoid the negative outcome. Fastenal needs to avoid these situations by planning ahead and finding ways to avoid the risks that may pose problems or loss in the near future. â€Å"Bricks and Mortar† approach induces many financial risks so another approach is necessary to prevent them. Situation Analysis Customers and the sales force are the stakeholders who are most affected. Strong customer relationships are the essence of Fastenal’s success and form an important component of their competitive advantage. The problem arises due the to lack of education the customer has about ordering online which deceases the efficiency PartStore has to offer. Ordering online reduces rushing the parts to the counter or waiting on the phone. Customers are also able to check parts availability and prices, as well as place an order. However when PartStore was introduced there was some confusion with it. Creating a frustrating relationship between the customer and sales person. Recommendations Consignment Inventory Consignment inventory usually involves the supplier, placing inventory at a customer’s location without getting rid of its ownership of the inventory. Since the owner retains the ownership of its products the customer does not pay until it is sold or used. However, before we examine how Fastenal can benefit from our proposed consignment program it is important to first examine some potential market of interest. The City of Edmonton According Edmonton’s 2012 budget report, almost all municipalities across Canada face a significant infrastructure deficit. Neighborhood renewal occurred periodically with funding from other orders of government, yet it failed to address the full life-cycle requirements of preventative maintenance, rehabilitation, and reconstruction. Over time, the condition of roads, sidewalks and sewers deteriorated, resulting in more frequent collapsed sewers, increased sidewalk hazards, and dramatically increased maintenance like pothole repairs. The Office of Infrastructure and Funding Strategy highlighted the need for ongoing funding for neighborhood infrastructure to overcome an anticipated $2.2 billion funding gap in neighborhood roads and related infrastructure. This situation provides a tremendous opportunity for Fastenal to penetrate and serve this market. Market potential The total number of potential infrastructure that needs to be fixed in any given time is the market. The market potential for Fastenal products in units would be equal to the number of potential infrastructure that require repairing, assuming that each infrastructure repair would use Fastenal product. Fastenal can benefit for inventory consignment within the city of Edmonton, however administration is important to understand how the current business model can be used to Fastenal’s advantage in delivering the services. FAST 5000 is a vending machine that provides workers with immediate access to materials and equipment’s. The FAST 5000 machine is installed at customer sites and Fastenal keeps them filled with needed products ranging from safety equipment’s, cutting tools & supplies to office supplies. Fastenal handles everything from the delivery of the machines to the installation and restocking of the machine whenever the inventory level becomes low. Through the flexible web reporting system Fastenal customers are able to view and manage the machine’s inventory usage. Cory Jansen, Fastenal’s Vice President of Internal Operation have claims that having the FAST 5000 have reduced production consumption in many cases by more than 30 percent (City of Edmonton, 2012). In the midst of 2.2 billion dollar worth of infrastructure repairs that the city of Edmonton needs, someone will have to supplies this market with their required materials and tools to complete the repair work. Fastenal should approach the city of Edmonton with a proposal outlining how the FAST 5000 can be beneficial to the construction site and within the city offices. The city of Edmonton as a corporation serves a population of more than 750,000 residents; the corporation is segmented into seven different departments each department is responsible for providing a particular service to Edmonton residents. We suggest that Fastenal concentrate on the four main departments within the corporation that is more likely to benefit from the FAST 5000 or the FAST 3000 services, which are the: Office of the City Manager, Sustainable Development, Transportation Services and Infrastructure Services. Office of the City Manager will benefit from the FAST 5000 if Fastenal stocks them with office supplies, such as pens, pencils, papers, etc. Since each development must akin to a strict budget the FAST 5000 can provide the solutions to maintaining those budget, by reducing product consumption, having on-hand inventory, and administration costs, while providing new insight into usage and spending habit that can be used toward next year’s City budget. Fastenal can implement the same strategy within other municipalities across Canada. Implementation Fastenal needs to place a unit in each site under the City of Edmonton. We believe it to be reasonable to set one to three year goal to place a FAST 5000 machine in each site over the next three years. First step is to write up a proposal to bring to the Simon Farbrother, who must approve it. He is the city manager and makes the major decisions in these cases. This process can take up to three months to be able to present the proposal. This also creates awareness of the product to the potential client. The proposal must go through other levels of approval and be voted on by the city council, therefore this may take another three months. Once the plan is approved the production and distribution can be put into motion. The city of Edmonton has many different branches and sites in the Edmonton area. The marketing department in Fastenal will start to put together the proposal and presentation. The marketing department will create a miniature FAST 5000 as part of a press kit along with a formal written proposal. The press kit will also open up and contain testimonials from previous clients Fastenal has worked with. It will also have a brief description of the key factors and attributes of the FAST 5000 and what sets it apart from prior units. Once the plan is approved, Fastenal will be required to submit the bet to the city manager. Since Fastenal is the sole provider of the vendor managed inventory systems (FAST 5000, FAST 3000). This implies that there is only one supplier that can fulfill the requirement and that any attempt to obtain bids would only result in one supplies being able to bid on the contract which is Fastenal. The bid will contain the benefits and costs of going through with the deal and the estimated completion date of placing the units in different sites throughout Edmonton. Once the city has awarded them the contract they will immediately move forward, and Fastenal will provide the services as stated in the proposal. Fastenal will place the minimum required machines in each site as outlined by the contract. Time Line Immediately| Delivering units| Week 1| Submitting a bid| Week 2| Proposal| 3 months| Meeting with Simon Farbrother | 3 months| Vote by city council| 6 months| Full Approval| TBA| Expansion into further sites and markets| Budget Since we do not have any costs that are being associated with this project our cost is zero, therefore the budget is not present. Risk and mitigation Risk| Mitigation| Underperformance of sales force | * Bring on a skilled team * Have the team mentor new people * Make teamwork part of the culture * Hire skillful and enthusiastic employees | Sales loss on FAST machines| * Proper training * Information to customer about store * Finding good location| Unrealistic customer and schedule expectations| * Make the customer feel comfortable and at ease * Set schedule goals around frequent deliveries | Conclusion The problems we wanted to address were â€Å"How can Fastenal use its new vendor managed inventory model to increase its market share?† and â€Å"How can Fastenal reduce financial risk?†   Our new proposed strategy gives Fastenal the ability to not only maintains its desired identity but it gives them the ability to increase its market share and tap into a fresh new market. Strong customer relationships are the essence of Fastenal’s success and have formed an important part of their competitive advantage. Our business purposed plan intended to keep the strong customer relationships. Through our implementation approach we have demonstrated how Fastenal can transform it’s current solution into a continued transparent business model. Fastenal’s opportunities will be awarded by the skill and creativity they have to meet the customer demands. Reference City of Edmonton. (2012). Budget. Retrieved April 2012, from http://www.edmonton.ca/city_government/budget_taxes/budget-2012.aspx Fastenal. (2012). Fastenal . Retrieved April 2012, from http://www.fastenal.com Mackenzie, H. (. (2008). Sales Managment in Canada (1st Edition ed.). (D. Thompson, Ed.) Toronto, Ontario, Canada: Person Prentice Hall.

In 1485 – 1603 to what extent was the government of England dysfunctional in the mid-Tudor period?

In the context of the years 1485 to 1603 to what extent was the government of England dysfunctional in the mid-Tudor period? During the Tudor Dynasty it is easily thought that the years between 1547 and 1558 were ones of crisis. With the succession of a child and the first woman within England, people have assumed that the years between Henry VIII and Elizabeth I were an unproductive interlude. The mid Tudor period is seen as negative years within the Tudor Dynasty.It is regarded that Henry VIII and Elizabeth I’s reputations were a factor in why historians such as A.F Pollard and S T Bindoff supported the ‘Mid Tudor Crisis’ . The ‘two little Tudors’, referring to Edward and Mary, seemed colourless in comparison to their surrounding successors, so much so that A Pollard says â€Å"Edward was portrayed as a sickly boy who, throughout his reign, was the pawn of two ‘regents’† while Mary was seen as an ‘intolerant, dogmatic and n eurotic woman who failed to produce an heir’ .Therefore it could be seen that people believed the years of crisis were at their most dysfunctional between the years 1547-1558. W R D Jones argued that Edward and Mary’s reigns were a period of religious disruption, large scale disorder and rebellion alongside the inefficiency and sterility in government and administration, social and economic problems and disastrous foreign policy. This supports the description of the mid-Tudor period being dysfunctional. However there could be influence from the 16th Century writers such as John Foxe who was author to ‘Book of Martyrs’, which was written just after Marys death and depicted her as a monster. Foxe was responsible for a lasting picture of Mary as it fitted prejudices of a confident.Under these circumstances it was not surprising that the period 1547 – 1558 were marked by disasters. However historians such as David Loades, Jennifer Loach and Robert Tittl er stress that there was much creativity in the period. Government under Duke of Northumberland and Mary continued to be effective; also there was continuity in religious beliefs and some foreign policy successes. There were problems within Edward and Marys reigns that were also found in times of Henry VIII and Elizabeth’s for example Pilgrimage of Grace in 1536, Spanish Armada in 1588 and social and economic problems in late 1590’s matched those in 1540’s.Therefore the significance of Edward’s and Mary’s reign was what did not happen rather than what did in supporting that their reigns were the least dysfunctional in England. But in order to gain an understanding of whether or not there was a â€Å"Mid-Tudor† crisis in this period, it is important to compare and contrast other periods of the Tudor dynasty. Some revisionist historians argue that certain areas of Henry VII’s reign, 1485-1509, involved a â€Å"crisis†, for exampl e the Pretenders of Lambert Simnel and Perkin Warbeck.Also the death of the next heir to the throne, Arthur Tudor, in 1502, Elizabeth I and the Pilgrimage of Grace, 1536, the greatest rebellion that threatened England during the reign of Henry VIII, which would have caused the monarchy more concern then the alleged Mid-Tudor crisis . Above all this however, was the Spanish Armada in 1588 during the reign of Elizabeth I. The Spanish Armada threatened national security. Revisionist views of this period have already questioned the presence of a dysfunctional government during the reigns of the Mid-Tudors. Historians such as S. J Lee and D.Loades argue that other parts of the Tudor regime were crisis ridden and that the Mid-Tudor period was relatively stable in comparison. When it came to foreign policy, Henry VII was far less extravagant than his son. Henry’s greatest achievement in foreign policy was possibly his alliance with the Catholic monarchs and the Treaty of Medina del Campo in 1489. After his policy successes he suffered a defeat in Brittany which was a low point for the King’s foreign policy. His main weaknesses in his foreign policy were not helped by the successive losses of his family members, firstly his son Arthur in 1502 and then his wife Elizabeth in 1503.He then failed to re-marry and achieve stronger diplomatic relations outside of England following the death of Elizabeth creating a weak government in England. Also the death of Isabella of Castile was another problem for Henry as he would have Ferdinand as his rival instead of an ally over territorial gains in Europe and in the New World. The later years of Henrys foreign policy were definitely his most challenging and difficult period of foreign affairs allowing the government to be weak and therefore vulnerable to a crisis.His son, Henry VIII was a commanding figure who immediately set about wanting to gain respect and authority in Europe. Henry VIII’s foreign policy can be divided into two separate periods of time in which he went to war. The first period was at the beginning of his reign, in 1509-1515, Henry enforced a policy of aggressive and glorious warfare, this policy allowed invasions to occur within in France and Scotland. He was victorious within both invasions however it was an expensive policy to initiate.The second time period was during the years 1540-1547, this is when Henry, yet again, wanted more glory and domination over foreign affairs. This period of foreign policy was extremely expensive and came at a great financial cost. The gaining of Boulogne and loss of military personnel, costing ? 2,144,765, achieved nothing greater than personal glory for Henry showing his reign as one of dysfunction. The disastrous warfare policy in France and Scotland left Henry’s son Edward with little in the treasury and no financial platform to build upon as well as weak alliances with these countries.Therefore Henry VIII weakened the govern ment for his sons reign which could have created a crisis, this supports that the mid-Tudor period was highly influenced by previous successors allowing any dysfunction to be partially blamed outside the years 1547-1558. So when the death of Henry VIII occurred, the throne was left to his child Edward VI in 1547 with England’s financial stability and foreign relation being left in a poor condition with uncertainty on whether it will recover. As Edward was a minor, his two Lord Protectors, firstly the Duke of Somerset and later Northumberland advised Edward with his decisions.Somerset’s administration was faced with rebellions and uprisings in 1549. The rebellions were part of a mixture of religious and social upheaval. Kett’s rebellion in Norfolk, suffered particularly seriously from the enclosure laws . They were not, however, a threat to the ruling dynasty in the way the Pretenders were to Henry VII. With Lord Somerset ruling at the beginning of Edwards reign, England yet again was at war with Scotland; however this time was without royal approval. Somerset funded his efforts against Scotland with money from the debased coinage.It is possible to say that Somerset allowed the foreign policy to dominate over other royal problems, especially the king’s finances, which he lost all control of . The economy within England suffered from inflation after the debasement of the coinage. This was mostly seen in England's wool and cloth exports as they collapsed in 1551, mainly because of prices rising. In 1552, an Act was passed regulating the manufacture of wool to try and encourage trade . The inflationary pressures increased due to a poor harvest in 1548.This led to unrest within the country that then provoked uprisings the following year in Cornwall and Devon . To some historians, it can be viewed that Somerset’s ruling was as if he was the King. This was thought due to Somerset treating Edward as a child and not respecting the Kin g’s authority. The lack of respect and underestimation of Edwards authority ultimately led to Somerset’s death. Due to the rebellions, this period under the ruling of Somerset it would be seen to be leading towards a crisis.The situation was rescued and turned around by the more pragmatic approach of Somerset’s successor, the Duke of Northumberland. Once Edward replaced Somerset and appointed Northumberland as his new protector, Northumberland faced the task of restoring the Crown’s finances. To do this, the expenditure would be reduced to fund the campaigns in France and Scotland. Northumberland entrusted Cecil with reorganising the Crown’s finances. This was seen as an achievement as Cecil managed to gain extra revenue out of the Church.Edward’s protectors Somerset and Northumberland had different ways of ruling. Somerset continued to debase the coinage and spend large amounts of money on placing troops in Scotland and going to war with Fr ance as if the king’s money was limitless. Northumberland on the other hand, helped by Walter Mildmay, the Treasurer, reorganised the governments finances which involved the stopping of debasement and pulling England out of conflicts with France and Scotland. This progress continued in to Mary I reign and then without Mary I, Elizabeth could never have completed the process of recoinage.This is argued in Michael Hutchings article: â€Å"Elizabeth’s government could never have tackled the coinage problem so swiftly had the ground not been prepared† . This allows Edward and Marys reigns to show great improvement and only positive progress regarding finance, therefore turning away from the period being a ‘crisis’. But the greatest action of the Duke of Northumberland’s financial success as Edward’s protector was to put an immediate end to the disastrous foreign wars in Scotland and France, wars which Somerset had financed .Northumberland had gained his funds by signing the Treaty of Boulogne in 1550 this stopped the expenditure flow out of Boulogne. Despite much criticism, Northumberland’s actions in foreign policy were positive due to England gaining financially, a profit of ?133,333 which was received from the French. Even though a truce was decided, there was still a constant threat from the Scots and French to the English security . J. Guy states that Northumberland’s success in foreign policy was due to ending Somerset’s wars . This is because Northumberland had recognised that foreign affairs should not be mixed into a domestic policy, which is something which Somerset failed to understand and led England towards a financial crisis.Edward’s full authority and respect as King is hard to assess, mainly because of his short reign as King and the fact that he had two Protectors at his side constantly. It is well known that Edward was an intellectual and had a strong grasp on how the gov ernment and court functioned due to being well educated and taught about ruling from an early age. But Edward’s death occurred too early to tell if he would have made a successful king.In theory it is thought that he had the skills and knowledge to rule England successfully. In David Starkey’s documentary about the reigns of Edward and Mary, it was said that Edward was â€Å"not a puppet King† and that he made decisions in court due to his knowledge of the government . Edward was naturally studious, intelligent and a devout Protestant. Apparently he was always self-disciplined and gained advanced knowledge of government, economics and the nobility from an early age due to his Father, Henry VIII, relying on his male heir to be his successor.Edward made decisions in his own interests, for example the disposal of Somerset. The King showed a lack of emotion and was described as â€Å"mature and driven† which was a combination of qualities from his two previou s successors. This does not support the belief of the mid-Tudor period being dysfunctional due to the qualities of Edward being a strong combination of the positive and successful qualities of the previous reigns, showing a solid base of a successful reign. After the death of the boy King Edward, for the first time a woman gained the throne of England.Mary’s initial concern before her rise to the throne was marriage and producing an heir for her reformed Catholic society. Foreign policy was not high on Mary’s list of priorities. Therefore the preference of gaining a foreign husband in Philip II of Spain allowed an Anglo-Spanish alliance against European rivals and gained Mary a husband. But her aim to gain a foreign husband was not welcomed by the English people as many felt that a male foreign ruler would take the control of England from the authority of Mary.This led the marriage to result in immediate discontent which brought uprisings in the country. The most threa tening rebellion was Wyatt’s Rebellion in 1554. The Wyatt rebellion arguably was the greatest threat to Mary’s reign. The social unrest brought into England, due to high unemployment figures was evident as many chose not recognise a foreign ruler in an English government. Although it represented a real threat to Mary the uprising never had the backing or strength to take over and control Mary so the possibility of a crisis was avoided.One of Mary’s greatest achievements economically, however, was her government’s plans for recoinage. Even though the completion of the recoinage took place after her death in Elizabeth’s reign, according to C. E. Challis ‘Elizabeth could never have tackled the problem of the coinage either as quickly or as effectively as she did had it not been so thoroughly aired amongst government officials in the immediately preceding years’ . This supports the purpose of Marys reign and shows that her reign was not an unproductive interlude before Elizabeth’s reign.David Loades supports the positive view towards Mary. He states that â€Å"she succeeded in enforcing her will over three major matters: her marriage, the return to Rome and the declaration of war† . In M. Hutchings article of Mary Tudor, he makes the statement that â€Å"Mary gave financial stability†¦ countered unemployment and social problems. Above all, simply by establishing her own claim to the throne and maintaining it, Mary re-established the legitimacy of the Tudor succession† . The Succession of Elizabeth I after Mary I as Queen of England occurred in 1558.The reputation of Elizabeth I is of high standard and she is considered as good as English monarch as some of the male rulers. The foundations of this reputation were found in the impressive nature of the Elizabethan court, the development of the English culture, the defeat of the Spanish Armada and her successful re-creation of the Church of Engl and following the death of the Catholic Mary I . However, during Elizabeth’s reign as Queen was full of revolts and uprisings. These included key revolts the Northern Earls revolt in 1569, The Ridolfi plot of 1571 and the Babington plot of 1586 which aimed to remover Elizabeth from the throne.The plots were due to the social, economic and religious unrest within England. The rise in population and vagrancy were issues in which Elizabeth had to contend with. Therefore these revolts do not portray a Queen who did not face crises throughout her long reign and also display more serious displays of dysfunction than that of the mid-Tudor period. During Elizabeth’s reign the Spanish Armada and social discontent was much more of a threat to the English crown than any other rebellion or foreign policy with the other monarchs in the Mid-Tudor period.The real possibility of invasion from a foreign force was more of a threat than any other rebellion during the reigns of Edward VI and Mary I but due to their successful reigns this was avoided. This is the Armada Portrait which was taken after her victory against the Spanish Armada. It depicts Elizabeth as the gloriana figure in her country. The picture portrays a stormy, defeatist view of the Spanish loss against the English navy with the picture showing light shaded sky, calm and steady water and the English navy in the foreground on the left side.On the right of the picture is the defeated Spanish Armada. However what dominates the picture is Elizabeth herself. The portrait displays Elizabeth in all her glory, with her flame red hair and whitened face . Her dress and jewels show her power as well as beauty. The portrait captures Elizabeth as a very beacon of defiance which suggests that her reign was one of no dysfunction but as one of many successes and victory, however due to much propaganda within the era this could be an unfair representation of Elizabeth’s reign.This portrait is named the Rainbo w portrait and Elizabeth is displayed in a light tone again. The crown symbolises her royalty and her clothes suggest that her royal magnificence and aura over the English people is maintained due to their extravagance. Elizabeth is holding a rainbow in her right hand. The rainbow symbolizes peace, and the inscription reminds viewers that only the queen's wisdom can ensure peace and prosperity . This could suggest that she is an idol to her people for showing defiance in the tough periods of the 1590s when poverty was rife and harvests failed in England.The snake on her left arm also denotes the wisdom of the Queen. The whole portrait is one of a warning to those who oppose Elizabeth. At the time of this portrait, Elizabeth was 60 years of age, the light shades of the portrait show the Queen as a youthful and a beautiful figure who is in control of her country. In the rainbow portrait, Elizabeth is ageless . All this is powerful propaganda and shaped people’s opinions and vie ws of her, this suggests that she needed to create a false view of herself in order to make up for the dysfunction during her reign.During the years 1485 to 1603 it is certain that financially they were extremely unstable in many different moments during the reigns of each monarch. Henry VII was the only monarch that kept control of his money and died with money left to pass down, this is the main reason as to why Henry VII is regarded as a successful King. However the enclosure issue and the Cornish rebellion threatened to drain him financially. So at the end of his reign, Henry’s popularity suffered greatly but despite this, Henry VII was able to provide his son with a large treasury to start him off as King.Henry VIII however failed to follow in his father’s footsteps. Even though Henry VIII did gain financially through the Break with Rome and the Dissolution of the Monasteries in 1536, within his second period of â€Å"aggressive and glorious† warfare he use d all his money to go to war which left him with nothing financially. Even though during the next two reigns social unrest and major propaganda took hold, Mary in particular was effective in controlling the masses with her councillors and effective revenue and recoinage reforms.Also Edward was able to manipulate his two Lord Protectors despite being a minor; he had very good intellectual knowledge of the process of government and had the power to implement his policy into the country. The governments of the two monarchs were kept intact and were not as faction-ridden as Henry VIII’s final years as King. The Mid-Tudors if anything strengthened the finances of the government; stabilized the government and increased the diplomatic skills of the monarchy.The most significant part of the reigns is what didn’t occur as there was no breakdown in parliament, no overhaul of Royal Supremacy, no foreign invasion and no civil wars. Historians such as S. J Lee and D. Loades have pr esented the question of â€Å"Was there a Mid-Tudor crisis? † They reviewed the Mid Tudor period and allowed an argument to support Mary’s and Edwards reigns as the opposite of a crisis. Therefore I believe that the â€Å"Mid-Tudor crisis† is an over-exaggeration to describe the period of Edward and Mary.Even though there were a number of personal crises to test the Mid-Tudor monarchs such as being a child and the first woman on the throne, but nothing that threatened the public order, government and security. This is in comparison to other events during the period of 1485-1603, the Pilgrimage of Grace in 1536 threatened national security more than Wyatt’s rebellion of 1554. The pretenders to Henry VII’s throne, Lambert Simnel and Perkin Warbeck threatened to de-stabilize a Tudor regime that had only just begun following the Wars of the Roses in the 15th Century.And Elizabeth was not the â€Å"golden monarch† that she was portrayed as follow ing the succession crisis of 1603. The conclusion is that the Mid-Tudors have been unfairly criticized during their reigns due to the way in which they were depicted by their people and historian commentators, such as John Foxe, and it was until recently revisionist historians started to review the events of the Mid-Tudor period presenting an argument against the time period being a ‘crisis’ but as one of tests and tribulations that were all over come, showing a period of an effective government of England.

What Does It Take to Get Into Clemson University?

With an acceptance rate of 47%, Clemson has a reputation for being selective. So, what does it take to make your application stand out? Academics and activism combine at this Southern Carolina university. Founded in 1889, Clemson University is passionate about building a robust student body that’s dedicated to serving the larger community. Students have the opportunity to work with volunteer organizations like the Women’s Leadership Council and the Giving Tree Project. And with 80 undergraduate majors and hundreds of student clubs and organizations, there’s plenty to do both in and out of the classroom. As a bonus, more than 92 percent of Clemson seniors say they would choose the school all over again. Clearly, Clemson is a great place to earn a degree. But is it the school right for you? Keep reading to find out what it takes to get into Clemson University, along with tips to keep in mind when applying. If your goal is to attend the University of Clemson, you should start by gathering the necessary application materials. First-year students looking to attend Clemson in the fall will need to fill out the Coalition Application by December 1st. Those seeking priority consideration for academic scholarships should send in all application materials by December 31st. In addition to the Coalition Application, aspiring freshmen must submit the following: Additionally, students pursuing music or theater concentrations will need to audition before being accepted. Check your program’s specific requirements prior to submitting your application. In most cases, students will be notified of their acceptance by February 15th. The bar for entry to Clemson University is higher than ever. With an acceptance rate of 47%, Clemson has a reputation for being selective. In particular, acceptance rates for in-state students have fallen dramatically over the last decade. While 61% of in-state students were accepted to the school in 2008, by 2018 the rate had dropped to 53%. This change is likely due to the 86% increase in the number of applicants over the same period. Still, high schoolers who have their hearts set on attending Clemson shouldn’t give up hope. The University application review process assesses grades, rigor of high school curriculum, class standing, major choice, test scores, and extracurricular commitments in order to determine a student’s potential to succeed and contribute to the campus.   Estimating your chance of getting into a college is not easy in today’s competitive environment. Thankfully, with our state-of-the-art software and data, we can analyze your academic and extracurricular profile and estimate your chances. Our profile analysis tool can also help you identify the improvement you need to make to enter your dream school. Like most competitive schools, Clemson seeks out applicants who excel academically. The average GPA is 3.74, with most students holding high class ranks. While Clemson doesn’t require applicants to complete a certain high school curriculum, the following courses are recommended: Additionally, Clemson applicants stand out with regard to standardized testing. The middle 50% of accepted freshmen have SAT scores between 1230 and 1390 and ACT scores between 27 and 32. If you’re set on attending Clemson, you’ll need to focus on bolstering low SAT scores. According to an interview with Clemson’s director of admissions, the school uses SAT and ACT results to predict college success. By pursuing SAT tutoring programs and taking the test multiple times, students can increase their odds of getting that elusive acceptance letter. Moreover, students may be able to overcome less-competitive grades and SAT scores by focusing on their personal statements. Clemson’s admissions director advises students to detail what they learned in high school rather than explaining outside circumstances that may have affected their performance. He also cautions against using a tone that’s too casual or friendly in application materials. When in doubt, applicants should strive to be honest and engaging while showing their unique perspective on the world. Like most colleges, Clemson University only has a certain number of slots available each year and sometimes even highly qualified applicants fail to make the cut. It’s easy to feel down after being rejected from one of your top-choice colleges but important to remember not to take it personally. The good news is that getting rejected from one school leaves you with the opportunity to experience something wonderful at another, even if it’s your second or third-choice school. If you’re worried about getting rejected from Clemson University or another school, think about increasing the size of your college list. With over 61 colleges and universities in South Carolina alone, and thousands more around the U.S., applying to a broad range of schools is the best way to ensure a bright and promising future. Still set on earning your degree at Clemson? Each February, the university identifies a select group of talented students who just missed out on being accepted and invites them to participate in the Bridge to Clemson program . Also known as the Bridge, this program requires students to enroll at Tri-County for their first year. Provided that they earn 30 transferable credit hours and maintain a 2.5 grade point average, they will be guaranteed admission to Clemson for the following fall. Need help with your Clemson University application or other southern colleges? At , we’ve helped more than 6,000 students gain admission to the colleges of their dreams. 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4 page paper on James Joyce's Ulysses Essay Example | Topics and Well Written Essays - 1000 words

4 page paper on James Joyce's Ulysses - Essay Example rs at a particular time of day while others seem to be showcasing Joyce’s repertoire of voices – some journalistic, some featuring high drama, some in the modern stream of consciousness and some even in the form of questionnaires. It’s roughly divided into three segments. The first segment is about Stephen Dedalus, which reveals his perspective on life. The second and longest section is about Bloom, following him as he moves through his day. The third section is all about tying the three main characters together. It can be argued that there is a fourth section in the final chapter which focuses on Molly. The protagonist of the story is considered to be Leopold Bloom. He works as an advertising canvasser and he’s 38 years old. He’s married to a woman named Molly who he knows is cheating on him and he spends his day socializing in a detached sort of way. Although he really likes to think and talk about science and the new inventions that are being thought up, his biggest concern in life is the separation he feels between himself and Molly. He’s generally a good guy and has the unusual ability to see things from another person’s perspective. The main antagonist of the book seems to be a personified Death. Bloom is struggling against the idea of death in the immediate present with the funeral of Paddy Dignam, in the recent past when his father commited suicide and in the more distant past when his infant son died, placing a gap between himself and his wife that now has her sleeping around with other men. Bloom is realizing that his family line will die out with him and is feeling himself very mortal. While there are many other minor antagonists in the story, Death seems to be the major cause of Bloom’s disquiet and the reason for his suffering. The story takes place throughout the day on June 16, 1904. Like the chapters themselves, the setting jumps around a lot, starting in the morning with Stephen Dedalus as he moves from his apartment

Publishing an article in Emirates Nursing Association (ENA) Journal Research Paper

Publishing an article in Emirates Nursing Association (ENA) Journal - Research Paper Example Abstract ENA journal is an appreciable material for publishing articles because it gives a clear abstract, which is understandable to the reader. The reader is able to get everything that is to be discussed in the entire article. The journals ideas have not been copy pasted but they are the ideas of the author. This makes the journal flow well as the reader is reading. The abstract is of reasonable words, which are not too long or too short. Referencing ENA journal has referenced its journal in Harvard style. This is an international way of referencing and accepted by many institutions. The journal has also cited it work, thus recognizing the works of other people. Referencing is a major factor for tracing the source of information found in this journal. ENA journal has ensured that the information in the journals is relevant to the sources they have the information. Wordiness The journal is good for publishing articles because it does not have wordiness and the connections of words are academic. It has used simple and understandable English that is read by people from different domains. ENA has connected information from different disciplines and this has helped people from other professions to understand the concept of nursing in UAE. Associations are people from common domain or professions who can work easily and relate smoothly. These associations should choose an article that can publish their work in a professional way. Nursing profession was taken as a subordinate of the medical practitioners but through the help of ENA journal, it has been able to publish and advertise their article. It is because of this reason that ENA has helped in coming up with strategies to advertise the nursing professions so it can become popular and recognized by many people (Baumann, 2004, pg 7). ENA publishing journal has assisted the nursing profession to form associations and come up with voluntary groups, which assists the nursing profession. ENA publishing journal has ad vertised the nursing profession widely and currently it is trying to uplift the other medical professions like radiologist and medical laboratories courses. ENA publishing journal is a rational tool for publication because it shows how all the countrywide nurses in the labor force assisted UAE Nurses organization in the year 1972. The journal connects very well with the nursing discipline as it use nursing terms that are understandable. The ENA journal is good for publishing because it shows how Nursing in early times was not completely recognized (Baumann, 2004, pg 15). The journal uses clear and easy language that is understood by many people. EAN journal has stipulated how the nursing profession underwent many challenges before it was published. First, it was difficult to form a board that would control and conduct the business of the association. The other challenge was to convince people nationally to develop the idea of the formation of the nursing association. The third chall enge was to introduce the idea of nursing association in EUA. EAN journal has helped people in other disciplines to access about nursing information in the UAE. For instance, in the year 2001, the state division of Nursing at the department of Health prearranged a discussion (Ballen & Fulcher, 2006, pg 32). The leader of the Emirates Medical Association also contributed and gave assistance and imminent into the local UAE background concerning

Diversity and the Culture of 'Fitting In' Essay

Diversity and the Culture of 'Fitting In' - Essay Example Two authors, Kenji Yoshino and Kwame Appiah, have recently addressed the problems confronting the diverse world of globalization. While they both advocate the justice and fairness that is due all people, they also have their differences. Yoshino warns that in the attempt to legislate equality, we have institutionalized conformity. In doing so we lose the very characteristics that make us unique. Appiah contends that as human beings we all possess cosmopolitanism, a worldly sense of shared ideals, principles, and moral obligations to our fellow man. From Appiah's point of view, we are more alike than different. Yoshino contends that our differences mark out individuality. Whose school is it anyway Students may wish to be cosmopolitan, and to shrink from their own uniqueness and just try to do their best at fitting in. Yoshino argues that it is the student's responsibility to bring to the experience their own individual outlook, flavor, and thinking. After all, it is the student's scho ol. Yoshino will help the student understand the implications of their culture, while Appiah will aid the student as they evolve from classroom to worldly college graduate. One of the most difficult tasks for any human being is the challenge of staying true to one's self, while fitting in with a diverse crowd. In college, this will be magnified several times over in every situation. We may be tempted to keep our true identity covered, out of fear of discrimination and bias. However, this would not only be unfair to yourself, but it would also cheat the other students out of the chance to experience the real you. We expect it of others and others expect it from us. Appiah speaks to this when he writes, "a deeper answer is that evaluating stories together is one of the central human ways of learning to align our responses to the world. And that alignment of responses is, in turn, one of the ways we maintain the social fabric, the texture of our relationships (29). We search for the common threads that bind us and as we work to build a world of universal civility based on the understanding of our sameness and an acceptance of our differences. We do not be come the same; we merely bring out and celebrate that which is the same. This celebration of the freedom to be unique is one of the ways in which we are all alike. "In practice, I expect the liberty paradigm to protect the authentic self better than the equality paradigm" (Yoshino 191). Women should not strive to be equal to be men, but should have as their goal the freedom and liberty to be women. Being free to be yourself, and not just fit in, in any social setting is the liberty that is the challenge for the college student. When you are free to be your true self, the classroom will present greater opportunities for self-expression and a deeper understanding of the material that is presented. When you know where you stand and where you are going, it is easier to see the effects of culture, bias, and the partiality that is presented in the classroom debates about the past, current events, and future policy. When you look around the campus you will see the future policy makers, the administrators, and leaders that will shape the future. A thorough understanding of the impact of culture and its potential for bias will be invaluable in shaping and contributing to the debate. If we wish to make

U08a1 Galaxies Review Coursework Example | Topics and Well Written Essays - 750 words

U08a1 Galaxies Review - Coursework Example The gravitational influence of mass contained within an orbit of a particular size determines the speed (and therefore period) of that orbit. So by measuring the period and size of the orbit, we can determine the mass inside the orbit. This is one method you can use to determine the mass of Jupiter (by looking at the orbits of its moons). Mathematically, the expression for the mass enclosed within an orbit of radius r is M = v2r/G, where G is Newton's gravitational constant and v is the orbital speed of a star at distance r. This concept works equally well for the orbits of stars and gas within spiral galaxies. By looking at the mass inside the orbit of stars or gas at different distances from the center of the galaxy, the mass of a galaxy as a function of radial distance from the center can be obtained from the rotation curve of the galaxy. 7. What are cosmic rays, and where are they thought to come from? Cosmic Rays are extremely high energy charged particles (usually protons) that travel the Universe at nearly the speed of light. Most galactic cosmic rays are probably accelerated in the blast waves of supernova remnants. This doesn't mean that the supernova explosion itself gets the particles up to these speeds. The remnants of the explosions, expanding clouds of gas and magnetic field, can last for thousands of years, and this is where cosmic rays are accelerated. Bouncing back and forth in the magnetic field of the remnant randomly lets some of the particles gain energy, and become cosmic rays. Eventually they build up enough speed that the remnant can no longer contain them, and they escape into the Galaxy. Because the cosmic rays eventually escape the supernova remnant, they can only be accelerated up to a certain maximum energy, which depends upon the size of the acceleration region and the magnetic field strength. 11. How do we know that spiral arms do not rotate like giant pinwheels? What makes spiral arms bright? Spiral arms are regions of stars that extend from the center of spiral and barred spiral galaxies. These long, thin regions resemble a spiral and thus give spiral galaxies their name. Either way, spiral arms contain a great many young, blue stars (due to the high mass density and the high rate of star formation), which make the arms so remarkable. We know that the spiral arms cannot rotate like pinwheels around the center of the galaxy because the inner stars would finish several orbits while the outer stars complete one. This would wind the spiral pattern up, which we do not see. The arms appear bright because of the enhanced star formation in them. The bright, bluer stars in particular make the arms bright since these stars do not live long and so die before spreading far from the arm in which they formed. Therefore spiral arms are bright because they contain many short-lived blue stars that shine for only a few million years. 21. The carbon in my diamond ring was once part of an interstellar dust grain. The carbon i n my diamond ring was once part of an interstellar dust grain. This statement is sensible. Much of the carbon in the interstellar medium is in the form of dust grains, so the carbon in the interstellar cloud out of which the Earth formed must also have been largely in the form of dust grains. 36. We measure the mass of the black hole at the galactic center from (a) the orbits of stars in the galactic cente

The Chinese GM Essay Example | Topics and Well Written Essays - 2750 words

The Chinese GM - Essay Example Moreover, the automobile industry spends large amount of money in research and development purposes. Like the modern electric or hybrid cars are the latest creation of the automobile industry (LOC, 2007). A: Background of General Motors General Motors (GM) is a popular automobile company based in America. The company is a giant multinational firm, with its headquarters in Detroit Michigan. The company manufactures and sells vehicles along with vehicle parts. The firm also engages in the trading of financial services. The company is a giant car manufacturer and provides its services in more than 37 countries across the world. Chevrolet, Cadillac, Opel etc ere the various brands under which GM sells its cars. The company employs more than 212000 individuals in the global economy. Right form 1931 to 2007 GM has been awarded as the leading car producer in America (GM, 2013). Wholly owned subsidiary companies sell the cars of GM in most of the economies outside America. However, it should be considered that the company sells its cars in the emerging market of China via joint ventures. The company claims in its vision that by enjoying the source of large financial base, it would offer best cars to its customers and would always provide utility to its partners, employees and shareholders. The cars and trucks manufactured and traded by GM are not only said to be of efficient in quality and cost, but are also fuel economic and safe. It makes sure that its manufactured vehicles are never subjected to recalls in the market. By providing good cars with modern unique designs, the company attempts to build lifelong relations with its customers. This helps the company park potential affluent clients, who tend to repeat their purchases in GM (Creswell, 1998). The company invests large sums of money in research and development purposes. This helps it to make more technologically advanced models of cars and invent new models of vehicles. GM provides long term value in investment s to all its investors. The big business of the company continuously expands in terms of scale and scope, which gives complete confidence to the shareholders to invest in the shares of the company. Moreover, 212000 workers in the company, makes trading in more than 20 time zones in the globe possible, by acquiring the capability to communicate in more than 50 languages (Murphy, 2013). The company makes changes in its business operations according to the external business conditions in the global economy. It is empirically observed that since the last few years, the price of petrol is soaring significantly, moreover the extent of air pollution created by the traditional cars are also increasing rapidly. Since cars and petrol are complementary products, the demand for cars in the current market is falling due to the rise in price of petrol. Taking into consideration all such factors, GM has now started manufacturing electric cars that would run by battery or power. Such cars would not only be sustainable but would also avoid its dependence on petrol (Nieuwenhuis & Wells, 2003). B: Brief History of General Motors In July 13th 1956, China Central Committee along with the active support of Soviet Union established the first automobile manufacturing company in China named as First Automobile Works (FAW). Changchun China

Methodology Essay Example | Topics and Well Written Essays - 1000 words - 2

Methodology - Essay Example Over the last few decades, the exploring and understanding of phenomena has given birth to various paradigms of social research, especially in context of educational betterment. Paradigms are a mixture of concepts and variables, attached to methodologies and tools that can help shape research into a certain subject or verify a certain theoretical proposition (Saunders et al, 2006). The positivist paradigm seeks to gather true knowledge, utilising a method of observation and experiment. The primary approach used in this paradigm is quantitative, with surveys and experiments becoming the tools to gage relationship and effect between two or more entities. On the other hand, an anti-positivist paradigm approaches a research subject under a qualitative cloud, using case studies and phenomenological methods to understand a single entity and its activities. In reference to this paper, the approach taken is under the positivist paradigm, as the crux of the research is evaluating the link between two or more entities, and the effects of change that is passed because of the existing linkage. However, the author acknowledges the importance of the anti-positive approach, and aims to undertake some tools of this methodology like interviews, in order to reach a more comprehensive conclusion. The methodology of research adopted is important in selecting the most suitable approach by which the researcher can answer the aims of a paper. A part of the approach is linked to the strategy adopted by the researcher; if deductive, the researcher is seeking to develop and test a theory, while if inductive, it involves the gathering of data from which a theory is likely to be built (Saunders et al, 2006). The research in this paper is set around understanding the linkage between the Indian textile industry with the Western markets of Europe and US, and the impact of the global downturn and financial

Project Management Summary Essay Example for Free

Project Management Summary Essay Strategic portfolio management plays an intricate part in project management. Through this paper, the reader will gain a stronger understanding of the relationship that strategic portfolio management plays in project management. Strategic Management Relation to Project Management Project management involves several parts, but the meaning must be understood first. â€Å"Project management is the planning, organizing, directing, and controlling of company resources for a relatively short-term objective that has been established to complete specific goals and objectives† (Kezner, 2013, p4). Knowing this allows the project manager to implement steps toward achievement of the defined goals and objectives. Part of these steps has to do with strategic management. Project management is strategically managed to advance the corporations organizational goals. Strategic management insures the right initiatives are pursued and supported with resources. Strategy today needs to align to a more fluid nature of business environments. It has to be flexible enough to adapt constantly to changing external and internal conditions. The relationship between strategic portfolio management and project management is a very important relationship. Strategic management compliments project management in that it attempts to ensure success by way of doing things at the most opportune time. If a company attempts something too early or too late then possible negative consequences may occur. Projects, within programs or portfolios, are a means of achieving organizational goals and objectives, often in the context of a strategic plan. Although a group of projects within a program can have discrete benefits, they can also contribute to the benefits of the program, to the objectives of the portfolio, and to the strategic plan of the organization. Conclusion As stated at the beginning of this paper â€Å"strategic portfolio management  plays an intricate part in project management†. The reader should now have a stronger understanding of the relationship that strategic portfolio management plays in project management. References Kerzner, Ph.D., H. (2013). Project Management: A Systems Approach to Planning, Scheduling, and Controlling (11th ed.). Retrieved from The University of Phoenix eBook Collection. Project Management Institute. (2013). A guide to the project management body of knowledge. (PMBOK guide). Newtown Square, Pa: Project Management Institute.

Social Networking And Knowledge Management Media Essay

Social Networking And Knowledge Management Media Essay Social networking, also referred to as social media, is an online network where a group of people get connected by bonds of friendship, professional relationship or some kind of common interest and passion. It comprises many internet based tools that let people to communicate, interact, engage and collaborate with each other in real-time, hence a place for exchanging information. With the emergence of web 2.0 technology, the social media and networking sites became very popular. Some of the examples are blogs; microblogs like twitter; social networking sites like facebook, myspace; professional networks like linkedin; wikis, video sharing sites like youtube; social bookmarking sites like delicious; photosharing sites like flickr; presentation sharing sites like slideshare; podcasts, forums, virtual world like second life. Earlier, social networking was developed as a tool for connecting family and friends, now it has evolved into an effective knowledge management tool exclusively used by business houses, companies and organisations for communicating their interests, for promoting and marketing their business products, and for increasing their visibility to global audience. The power of social media and networking lies in their versatility everyone in a network can express in any language, in any matter anytime. The advantage over the conventional media such as newspapers, radios, television is that people get the first hand information in real-time and they can further communicate and share the news, events or received information to their other networks instantly to reach the wider audience. The ease with which people can connect themselves and express their opinion, and the pace with which the information spread has made the social media and networking even more dynamic and popular. The world news agencies like CNN and BBC, research organisations like National Geography, the European Organization for Nuclear Research (CERN), Intel and several global companies and organisations are taking advantage of the social media in reaching their messages to the wider audience. The social networking can also be used for uplifting the society and community. Example is BraveHeart Women network (http://www.braveheartwomen.com/). It is a womens social networking site joined by women who feel confident about being themselves and who follow their own hearts and instinct for life. The site is created by Dr. Ellie Drake, who envisioned bringing women together from all parts of the world to support each others cause in creating a purposeful life with passion and prosperity. The site regularly features interviews with women who have a purpose in life encouraging many others to come forward and make their life meaningful. The other social network for a cause is Changents (http://changents.com/). Changents is a privately owned and operated storytelling and social networking platform, launched in June 2008 by Alex Hofmann and Deron Triff. The network features multimedia profiles of individuals, called Change Agents, who are working to create positive changes in the area s of global warming, corporate responsibility, disaster relief, education, energy, environment, health, homelessness, human rights, hunger, politics, terrorism, tolerance, violence and war conflict. These Change Agents share their ongoing, personal stories through videos, photos, blogs, twitter, and other media. The Changents community is made up of Change Agents and Backers a term used to describe supporters from around the world who associate with and help Change Agents on the site. Backers are able to create personal profiles and interact with Change Agents and other Backers via commenting, action requests (engagement/support opportunities), and Changents messaging feature. Above mentioned are two examples of specific kind of social networking sites. The features of the social media vary depending on their purpose. There are sites of general interest and sites where you are able to develop more professional contact and have focused discussion. In order to take utmost advantage of social media, one may need to have account with different sites. For example, a facebook account can be used for global networking, a twitter for micro blogging, a youtube for sharing video, slideshare for presentation sharing and so on. Updating multiple social sites is not an easy task. However, with the advancement of computer technology, different social media can be integrated an update in one is automated in others. For example, if you update your status or share information on your facebook, you can also have them updated onto your twitter account without actually getting into the twitter site that means you are updating or sharing your information with all the friends in different networking. Imagine if you had to do this for each site separately! The Internet in combination with social media created a dynamic and indispensible communication platform and infrastructure for 21st century. With the use of the devices like smart phones and iPads, people can connect to their social networking anytime from anywhere provided the devices are equipped with the Internet connectivity. Most of such devices these days come with widgets of various social media which provide an excellent and easy way for people to stay connected and communicate with their network as and when they require. This is a big advantage in terms of knowledge management as people no more need to have access to computer or any other media for sharing information, they can share through their hand-held devices as they experience or encounter any event during travel, in work or anywhere. What if this feature of social networking is transformed into community support during emergencies for providing on-the-ground information in disaster areas? Twitter became the source of information and news for many. The application like Yoono (http://www.yoono.com/) helps to bring most of the social networking in a single window so that you dont need to logged in into different accounts to get updates which saves enormous amount of time to track all your networks desktop version of Yoono as well as FireFox and Chrome add-ons are available for free. ICIMOD has facebook (http://www.facebook.com/icimod) and twitter (http://www.twitter.com/icimod) for sharing news, events and other information; and youtube (http://www.youtube.com/icimod) for sharing short videos. These tools will help people interested in/about ICIMOD, to keep themselves updated on the activities of ICIMOD in an efficient way, and at the same time they can share the ICIMOD updates further with their networks. Security threats to IT system, time spent by staff and individuals in social networking are considered as major drawbacks of the social media whereas rapid sharing of information is considered as the advantage. Despite the drawbacks, social media is gaining more and more popularity among companies, organisations and individuals for sharing information so dont be surprised if you see the social networking ID in the business card you receive from your business client or your friend, people are already using one in their websites.

Pseudomonas Aeruginosa Essay -- Botany

Pseudomonas aeruginosa is a Gram-negative aerobic bacterium with a rod shape, belonging to the family Pseudomonadadaceae. Pseudomonas aeruginosa is a free living bacterium commonly found in soil, water, and occasionally on the surfaces of plants and the normal flora of animals (Todar, 2008). It acts as an opportunistic pathogen of humans and will infect almost any compromised tissue causing a range of infections from urinary tract infections, bacteremia, and a variety of systemic infections; especially in those with a compromised immune system (Todar, 2008). The infections caused by Pseudomonas aeruginosa can be frustrating to clinicians because of its resistance to antibiotics. Primarily a nosocomial pathogen, it is known to cause ten percent of hospital-acquired infections (Todar, 2008). Pseudomonas aeruginosa is motile by means of a single polar flagellum used for adhesion and invasion during bacterial infection. Pseudomonas aeruginosa is omnipresent in soil and water or surfaces that come in contact with soil or water; as well as all manmade reservoirs. Its metabolism is always respiratory, but it will grow in the absence of oxygen if nitrous oxide is available to work as a respiratory electron acceptor (Todar, 2008). Its most favorable temperature for growth is thirty-seven degrees Celsius, but it can grow in temperatures as high as forty-two degrees (Medscape, 2009). In nature, Pseudomonas is a fast-swimming hearty bacterium because of its flagellum (Medscape, 2009). It has very simple nutritional requirements, making it easy to thrive almost anywhere. Organic growth factors are not required, yet it can use over seventy-five organic compounds for growth (Todar, 2008). Pseudomonas aeruginosa is tolerant of many conditio... ...the best way to treat an infection caused by Pseudomonas aeruginosa, but it cannot always be prevented. Most strains are susceptible to gentamicin, tobramycin, and fluoroquinolins, but resistant strands have emerged making treatment virtually impossible (Todar, 2008). Works Cited Blackwell, Timothy S and Christman, John W. and Prince, Alice S. and Sadikot, Ruxana T. (2005). American Journal of Respiratory and Critical Care Medicine. In Pathogen-Host Interactions in Pseudamonas Pneumonia. Retrieved October 18, 2011, from http://ajrccm.atsjournals.org/cgi/content/short/171/11/1209 Todar, Kenneth PhD., Textbook of Bacteriology. Wisconsin: University of Wisconsin, 2008. Medscape. (December 9th, 2009). Drugs, Diseases, and Procedures. In Pseudomonas aeruginosa Infections. Retrieved October 30, 2011, from http://emedicine.medscape.com.

Julius Caesar :: essays research papers

The story of Julius Caesar’s assassination has been told both historically and fictionally. Historical sources focus on the facts of the assassination, while fictionary works focus more on the characters and the drama of the story. Because of the different purposes of the sources, there are many differences between the historical and fictional stories. William Shakespeare’s Julius Caesar adds certain details and dramatic elements to make the story more interesting and to make the play more enjoyable. Historical sources such as Roger Bruns’s Caesar and Manuel Komroff’s Julius Caesar present an more accurate account of the events that occurred on and around the Ides of March. There are however, because all of the sources are telling the same story, even more similarities. Reading all of the sources can give a reader an understanding of not only what really happened and why, but also what the people involved were probably like. The time before Caesar’s death has many differences in how events happened rather than if events happened. Both historical accounts record that Caesar had recently returned from a long military campaign that sent him to the far reaches of the Roman Empire. Shakespeare’s account tells of a recent victory over Pompey but does not say that Caesar returned from a massive campaign. In Komroff’s account, The conspirators had planned for much longer than the other authors recorded. Komroff wrote that the conspirators convinced the Senate to offer Caesar the crown. The conspirators then placed a crown on a statue of Caesar that was quickly torn down by Caesar’s friends. â€Å"Then, a few days later, as he was riding through the streets of Rome, a crowd of people who had been led on by the Aristocrats hailed him as King† (Komroff 161-162). The final offer of the crown occurred before a large crowd of Romans, when a crown was placed on Caesar’s head he took it off and said â€Å"The Romans have no kings but their gods† (Komroff 162). Caesar refused the title every time because he knew that the second he did, the people would turn against him. Caesar also knew that the conspirators were behind these offers and was not about to play right into their hands. In both Shakespeare’s and Bruns’s works, Mark Antony was the one who offered the crown to Caesar. He did not do it to harm Caesar but out of respect for Caesar.

PCI Compliance Essay -- PCI DSS Credit Card Fraud Security

What is PCI Compliance? PCI Compliance is maintaining adherence to the PCI DSS standard that was developed by major credit card companies as a â€Å"guideline to help prevent credit card fraud† ("PCI DSS"). Credit card fraud has taken the spotlight in the past several years due to the massive growth of e-commerce and online transaction processing. With the proliferation of e-businesses, it has become easier than ever to commit fraud over the internet. Major credit card issuers such as MasterCard, Visa, American Express, Discover, and JCB International joined together to create a standard known as PCI DSS or Payment Card Industry Data Security Standard. In order to process credit card payments merchants and vendors are required to be compliant with the standard based on the Merchant Level of the organization. This standard was created in response to a dramatic rise in credit card data breaches at many high-profile organizations. This standard defines a set of twelve requirements for compliance. In order to validate a company is in compliance with the PCI Data Security Standard, large organizations are audited by external auditors that are PCI Qualified Security Assessors (QSAs). Smaller companies that process less than 80,000 transactions per year are allowed to perform a self-assessment questionnaire, which determines if the merchant is within compliance. Who owns the PCI Data Security Standard? In June of 2005, these five major credit card issues came together and founded the PCI Security Council. The main purpose of the PCI Security Council was to create, own, and manage the PCI Data Security Standard for credit card data. However, the PCI Security Council is not a policing organization and does not enforce PCI... ...g merchant account is PCI DSS compliant? Is sensitive information being stored? How safe is your data? Works Cited "An Introduction to PCI Compliance." PCIComplianceGuide.org. 2008. PCI Compliance Guide.org. 17 Apr 2008 . McCarthy, Caroline. "T.J. Maxx parent company sued in credit card hack probe." CNET News. 21 Mar 2007. CNETNews.com. 17 Apr 2008 . "PCI DSS." Wikipedia. 5 Apr 2008. Wikipedia. 5 Apr 2008 . Vijayan, Jaikumar. "Minnesota becomes first state to make core PCI requirement a law." ComputerWorld.org. 23 May 2007. Computer World.org. 4 Apr 2008 .

Report on Consumer Behavior of Soft Drinks Essay

Need for the study With the economic liberalization in India a number of global companies have been coming forward to invest in India and tapping perhaps and world’s biggest growing market. As the floodgates have been opened up for Multinational Companies, the global giant Coca-cola also decided to make an entry into the Indian market. In India, the per capita consumption of soft drinks is at rock bottom level even less than our neighboring countries Pakistan and Bangladesh, where it is four times as much. The last summer was particularly sweltering one, with temperatures hitting the high 40’s in some places yet; bottles were disappearing from shelves faster than they could be replaced. In the peak season, they found themselves short of capacity and having to turn around their trucks faster and faster to slake the greater Indian thirst. With growth rates zooming into the double digits, bottlers have been propelled into expanding capacities. With their big-time plans, the multinationals have changed the face of this business, long dominated by small-time businessmen. If demand continues to increase annually at an average of 20 percent, then volumes could reach one billion cases within ten years. 4 These arc ambitious targets and to reach them the cola makers will have to build capacity, infrastructure, make their bottlers more available and more affordable. There are 5. 00,000 retailers stocking soft drinks in India. Also, soft drinks which retail at any where between Rs. 9. 00 and Rs. 12. 00 are expensive when measured against purchasing power. As they concoct their strategies, keeping an eye on each other all the time, ultimately there’s only one guy they have to watch out for, who will determine their fortunes: the consumer. The real race to quench his thirst has just begun 5 Objectives of the studyTo study about the consumer preference with regard to soft drink To study about the consumer perception with regard Coca — Cola To understand the Promotional Strategies To find out the medium which is most effective in reaching the consumers? 6 Research methodology Data will be collected from a sample size 1000 and distributed over different areas by using simple Random Sampling. Random Sampling consists of 1. Demographic Segmentation 2. Sociocultural Segmentation 3. Use-Related Segmentation 4. Use-Situation Segmentation Analysis 1. Data Analysis is done both qualitatively and quantitatively. 2. The analysis is presented pictographically using bar graphs The period of the study is past one year 7 Scope of the study The new economic policies of the Govt. of India adopted in the mid eighties were given further impetus by the early nineties. The Indian market has undergone considerable changed as a direct consequence of many of these policies and soft drink industry is no exception to this. Keeping the above – mentioned perspective in the background, the researcher has selected soft drink market, since the marketing task his became more challenging and intensive competition has opened up new vistas. Companies are evolving marketing strategies by studying the demands of the market place increasingly penetrating into appropriate market segments introducing differentiated products to improve their market share. The soft drink market has achieved an accelerated growth in the past decade. Soft drinks include ail types of non – alcohol carbonated flavored or otherwise sweetened beverages. The entry of Pepsi and the reentry of Coca – Cola in the India market arc inevitably facing stiff competition but the ultimate winner is customer/consumer. This has led the researcher to study me perception of consumers towards different brands of soft drinks and to gauge out the 8 promotional strategic being adopted by the marketers to lure promiscuous buyers and win a larger share in the markets.

Chin Tuck Exercise Cervicogenic Headache Health And Social Care Essay

Cervicogenic concern is comparatively common and still controversial signifier of concern. Cervicogenic concern has been classified by International Headache Society and histories for 15 % to 20 % of all chronic and perennial concerns. The estimated prevalence of upset runing from 0.7 % to 13.8 % . The persons with chronic cervicogenic concern experience considerable limitation of day-to-day map, restriction of societal engagement, and emotional hurt. In add-on, these persons report a lower quality of life than other persons. Cervicogenic caput is a syndrome characterized by chronic hemi cranial hurting that is referred to the caput from either cadaverous construction or soft tissues of the cervix. Sensory nervus fibres from the falling piece of land of trigeminal nervus are believed to interact with centripetal fibres from the upper cervical roots ; this convergence allows the bidirectional referral of painful esthesiss between the cervix and trigeminal sensory receptive Fieldss of the face and caput. A functional convergence of sensory and motor fibres in the spinal accoutrement nervus and upper cervical nervus roots finally coverage with the falling piece of land of the trigeminal nervus might besides be responsible for cervical hurting. Cervical concern is a ‘side-locked ‘ or one-sided fixed concern characterized by non throbbing hurting that starts in the cervix and spread to ipsilateral occulo- fronto temporal country. This hurting may be provoked by active cervix motion, inactive cervix positioning particularly in extension or extension with rotary motion toward the side of hurting or an applying digital force per unit area to involved facet parts or over ipsilateral greater occipital nervus. Muscular trigger points are normally found in the suboccipital, cervical, and shoulder muscular structure, and these trigger points can besides mention hurting to the caput when manually or physically stimulated. Diagnostic imagination such as skiagraphy, magnetic resonance imagination and computerized imaging can non corroborate the diagnosing of cervicogenic concern but can impart support to its diagnosing. One survey reported no incontrovertible difference in the visual aspect of cervical spinal column constructions on MRI scans when 24 patients with clinical characteristics of cervicogenic concern were compared with 20 control topics. Cervical phonograph record bulging was reported every bit in both groups. A laboratory rating may be necessary to seek for systemic diseases that may adversely impact musculuss.bones, or articulations ( arthritic arthritis, systemic lupus erythematous, thyroid or parathyroid upsets, primary musculus disease, etc ) . Flexion rotary motion trial steps motion at atlanto- axial articulation, which has been shown to be a likely beginning of hurting in patients with cervicogenic concern persons who have been diagnosed with cervicogenic concern show values runing from 20 – 28 grades. Flexion rotary motion trial is a stable and quotable method of cervical spinal column scrutiny. It is dependable and has low measuring mistake if performed by an experient clinician ( Hall T, et al. , 2010 ) . Manipulation has often been used for the direction of dorsum and cervix ailments and is thought to ( 1 ) Free gesture sections that have undergone disproportionate supplanting ( or ) are felt to be hypomobile ( 2 ) cause musculus relaxation. These mechanisms are thought to be associated with distribution of unnatural emphasiss within the joint, ensuing in hurting, limitation of gesture and possible redness. Patient with cervicogenic concern will frequently hold altered neck position and restricted scope of gesture. Sustained Natural apophyseal Glide and chin-tuck exercising are the intercessions used to handle the cervicogenic concern in this survey. Sustained Natural apophyseal Glide is the mobilisation with active motion followed by inactive overpressure which should be applied to further increase the motion. Chin-tucks are the postural exercisings should execute early to forestall stiffness from developing and to guarantee the cervix is working right. 1.2 AIM AND NEED OF THE STUDY: ( 1 ) To happen the effectivity of sustained natural apophyseal semivowel in Cervicogenic concern ( 2 ) To happen the effectivity of sustained natural apophyseal semivowel with chin tuck exercising in cervicogenic concern. ( 3 ) To compare the effectivity of sustained natural apophyseal semivowel over sustained natural apophyseal semivowel with chin tuck exercising in cervicogenic concern. Cervicogenic concern is common and still controversial signifier of concern. The consequence of this survey will assist the physical therapist to choose the appropriate intervention process for better rehabilitation of these patients 1.3 STATEMENT OF THE STUDY: A comparative survey on ‘Effectiveness of sustained natural apophyseal semivowel over sustained natural apophyseal semivowel with chin tuck exercising in cervicogenic concern ‘ 1.4 Hypothesis: Null hypothesis There is no difference between the effectivity of sustained natural apophyseal semivowel over sustained natural apophyseal semivowel with chintuck exercising in cervicogenic concern. Alternate hypothesis There is important difference between the effectivity of sustained natural apophyseal semivowel over sustained natural apophyseal semivowel with chin tuck exercising in cervicogenic concern. 1.5 Operational Definition: Cervicogenic concern * The universe cervicogenic concern society ( 1998 ) defines, cervicogenic concern as, ‘Referred hurting perceived in primary nociceptive beginning in the musculoskeletal tissue innervated by cervical nervousnesss ‘ . These constructions may include musculuss, aspects, articulations, capsules, and ligaments of upper three cervical sections, nervousnesss, durameter, spinal cord or vertebral arteria. Cervical articulations have been recognized as a beginning of concern. Pain * International society of association for survey of hurting defines hurting as, unpleasant sensory and emotional experience due to existent or possible tissue harm or described in footings of harm ( Merskey and Bogduk, 1994 ) * An unpleasant esthesis that can run from mild, localized uncomfortableness to torment. Scope of gesture * The full gesture possible to the articulation is called the scope of gesture. 2. REVIEW OF LITERATURE Brent Harper ( 2009 ) made a survey on implementing grounds based medical specialty for cervicogenic concern and determined the efficiency of spinal use on patients with cervicogenic concern in relation to quality of life, strength and frequence of cervicogenic concern and articular mobility ( scope of gesture ) . Toby hall et Al ( 2007 ) made a survey on efficaciousness of a c1-c2 self-sustained natural apophyseal semivowel ( SNAG ) in the direction of cervicogenic concern on topics with outcome steps of Flexion Rotation scope and concern index questionnaire and reported the efficaciousness of SNAG in the direction of persons with cervicogenic concern. Ogince et Al ( 2007 ) made a survey and reported that cervical flexion-rotation trial has diagnostic cogency in c1 /2-related cervicogenic concern. Fernandez-des-las-penas C ( 2006 ) made a survey on methodological quality or randomized controlled test of spinal use and mobilisation in patient tenseness type concern, megrim and cervicogenic concern and reported the effectivity of spinal use and mobilisation in concern. Rodeghero et Al ( 2006 ) made a survey on possible function of manual physical therapy and specific exercising intercession in capable with cervicogenic concern, the patient demonstrated betterment with a sum of seven intervention Sessionss, outcome step used were Neck hurting disablement index mark and reported that these intercessions were effectual in rapidly bettering map and damages in patients with cervicogenic concern. Luke Eldrige et Al ( 2005 ) made a survey on the effectivity of cervical spinal column use and prescribed exercising in decrease of cervicogenic concern in capable with a 16 twelvemonth history of cervicogenic concern, the survey consisted of a three hebdomad base line informations aggregation stage, a 3 hebdomad osteopathic manipulative intervention stage and a 3 hebdomad place based exercising stage, outcome steps include ocular linear graduated table and concern journal which indicated a decrease in both strength of concern hurting and frequence. Mc Donnel et Al ( 2005 ) conducted a survey on intercession attack dwelling of a specific exercising plan and alteration of postural alliance for an person with cervicogenic concern and reported the prosperity in alleviating concern and bettering map of the patient. David M.Biondi et Al ( 2005 ) conducted a survey and reported the effectivity of curative exercising and manipulative intervention for cervicogenic concern which was non well affected by age, gender of concern chronicity in patients with moderate to severe hurting strength. Hall T and Robinson K ( 2004 ) made a survey of comparative measuring of flexion-rotation trial and active cervical mobility in cervicogenic concern and reported that topics with cervicogenic concern have an norm of 170 less rotary motion toward the concern side in flexure rotary motion trial. Peterson ( 2003 ) investigated the function of use and exercising over 8 hebdomad period in cervicogenic concern patient and reported a important betterment in concern parametric quantity at the decision of test. Jull et Al ( 2002 ) conducted a survey on randomized controlled test of exercising and manipulative therapy for cervicogenic concern and reported that manipulative therapy and exercising can cut down the symptoms of cervicogenic concern and use plus exercising was found to be superior to exert entirely. Sizer et Al ( 2002 ) published a retrospective instance study of 20 twelvemonth history of cervicogenic concern patient, the patient received a combined plan of use and exercising for a sum of 24 interventions over 3 month period and reported a important betterment in concern parametric quantities after the patient received the combined intervention plan of use and exercising. Whorton and Kegerreis ( 2000 ) made a survey on manual therapy and exercising in the intervention of cervicogenic concern patient informations was collected at a 6 months follow up, and five of 6 topics reported a statistically important betterment with intervention Watson and Trott et Al. ( 1999 ) performed quasi experimental cross sectional controlled diagnostic test and identified the deep cervical flexor musculus group as disfunction in cervicogenic concern patients. Mulligan ( 1999 ) described intercessions including ‘SNAGS ‘ technique find utile in reconstructing a loss of cervical ‘ rotary motions which is frequently associated with concern. Nilsson et Al ( 1995 ) conducted a randomized control test of topics comparing use of cervical spinal column with soft tissue massage and simulate optical maser intervention.It fail to make the statistical significance, once more in 1997, with extra topics performed the same test as in first survey and reported a important lessening in concern strength of a group received use. Schoense et Al ( 1995 ) conducted a survey of the consequence of mobilisation on cervical concern, voluntaries were medically cleared to take part, and these topics received 9 to 11 Sessionss of joint mobilisation and reported a important lessening in concern frequence, strength and continuance. Boline et Al. ( 1995 ) conducted a survey of spinal use Vs amitriptylline for the intervention of chronic concern and reported spinal use has long term good consequence than medicine. Nilsson ( 1995 ) conducted a survey on prevalence of cervicogenic concern in a random population sample of 20-59 twelvemonth olds and reported that cervicogenic concern appears to be comparatively common signifier of concern similar to migraine in prevalence. Karen Beeton and Gwendolen Jull ( 1994 ) investigated a plan of use and exercising on cervicogenic concern patient and reported a important betterment in concern parametric quantity 3. RESEARCH DESIGN AND METHODOLOGY 3.1 Study design The research design of this survey is experimental in nature, done on different topics with pre-test and station -test scenes. 3.2 Settings The survey was conducted in RVS infirmary. 3.3 Criteria for choice 3.4 Inclusion standards * Headache of cervical beginning * Age group of 20- 59 old ages * Both sexes * Positive flexure -rotation trial 3.5 Exclusion standards * Headache non of cervical beginning * Headache with autonomic Involvement, giddiness ( or ) ocular perturbation * inborn status of cervical spinal column * Contra indicant to manipulative therapy 3.6 Sample population 30 capable and 15 in each groups. 3.7 Method of choice Random sampling technique 3.8 Variables USED IN THE STUDY Independent variable * Sustained natural apophyseal semivowel * Chin tuck exercising Dependent variable * Pain * Range of gesture 3.9 METHODOLOGY Thirty samples selected from the population were divided into two equal group. The process was explained to subject. Both the group underwent a pre trial measuring of hurting strength and scope of gesture. * Group A was treated with sustained natural aphophyseal articulation semivowel * Group B was treated with sustained natural aphophyseal joint semivowel along with chin tuck exercising for 6 hebdomads. Hence both groups were treated and after 6 hebdomads measured hurting by ocular parallel graduated table and scope of gesture measured by goniometer. Technique 1. Sustained natural apophyseal semivowel Position of patient: posing Position of Therapist: standing behind the patient The patient was instructed to sit comfortably on a stool or chair. Therapists stand behind the patient. His or her caput was cradled between healer organic structure and right forearm if therapist bases on patient ‘s right side. The right index, center and pealing fingers wrap around the base of the occiput and the in-between phalanx of the small finger lies over the spiny procedure of cx2 the sidelong boundary line of the left thenar distinction lies over the right small finger. Pressure was applied in ventral way on the spiny procedure of cervical 2 while the skull remains still due to the control of healer right forearm. The truly soft traveling force to make this comes from healer left arm via the thenar distinction over the small finger on the spinal column of cx 2. The 2nd vertebra moves frontward on the first so the first vertebra moves frontward on the base of the skull.this motion should go on until the terminal scope is felt and this place was maintained for at least 10 seconds, this should be repeated for 6 to 10 times. Then learn the patient about self-headache sustained natural apophyseal semivowel by topographic point the manus towel around the spiny procedure of c2 and inquire the patient to procure it with the custodies and inquire the patient to take his or her caput backward without leaning, inquire the patient maintain for at least 10 seconds and repetition it for 6 to 10 times. Mechanism by which the-C1-C2 sustained natural apophyseal semivowel may hold reduced concern symptoms is by the neuromodulation consequence of joint mobilisation. In the gate control theory, stimulation of mechanoreceptors within the joint capsule and environing tissues causes an suppression of hurting at the spinal cord ; In add-on, falling pain-inhibitory systems may be activated, mediated by countries such as the periaqueductal grey of the mesencephalon. The terminal scope placement in rotary motion with the CI-C2 sustained natural apophyseal semivowel may prosecute these repressive systems and cut down hurting. Addition in cervical rotary motion scope on the functional rotary motion trial is that the CI-C2 sustained natural apophyseal semivowel decreased joint stiffness. Mobilization is thought to interrupt down adhesions and stretch environing tissues. That the betterment in rotary motion scope was immediate suggests that the consequence of the Cl-C2 sustained natural apophyseal semivowel technique is more likely related to a neurophysiological alteration in hurting transition instead than an consequence on joint stiffness. Basic Principles ‘ Treatment plane lying across the concave articular surface ‘ Application of accessary motion and patient generated active motions. ‘ During assessment the healer will place one or more comparable marks as described by Maitland. These marks may be a loss of joint motion, hurting associated with motion, or hurting associated with specific functional activities. ‘ Passive accoutrement joint mobilisation is applied following the rules of kaltenborn ( i.e. , parallel or perpendicular to the joint plane ) . This accessary semivowel must itself be pain free. ‘ The healer must continuously supervise the patient ‘s reaction to guarantee no hurting is recreated. Using the cognition of joint arthrology, a well-developed sense of tissue tenseness and clinical logical thinking, the healer investigates assorted combinations of analogue or perpendicular semivowels to happen the right intervention plane and.grade of motion. ‘ While prolonging the accoutrement semivowel, the patient is requested to execute the comparable mark. The comparable mark should now be significantly improved ( i.e. , increased scope of gesture and a significantly decreased or better yet, absence of the original hurting ) . ‘ Failure to better the comparable mark would bespeak that the healer has non found the right contact point, intervention plane, class or way of mobilization, spinal section or that the technique is non indicated. ‘ The antecedently restricted and/or painful gesture or activity is repeated by the patient while the healer continues to keep the appropriate accoutrement semivowel. Further additions are expected with repeat during a intervention session typically farther additions may be realised through the application of inactive overpressure at the terminal of available scope. It is expected that this overpressure is once more, unpainful. ‘ Involving three sets of 10 repeats. 2. Chin tucks Position of the patient: posing or standing Position of the healer: standing in forepart of the patient. Get down this exercising by sitting or standing tall with the patient ‘s dorsum and cervix directly, shoulders should be back somewhat. Ask the patient to insert the mentum until he/she experience a mild to chair stretch in cervix hurting ‘ free, teach the patient to maintain his/ her eyes and nose facing forwards during the motion and clasp for 2 seconds, which can be repeated for 10 times provided there is no addition in symptoms. Postural divergence associated with forward caput position at the atlanto occipital, atlanto axial articulations accompanied by flattening of lower cervical spinal column and possible reversal or flattening of mid cervical hollow-back. This place consequences in joint disfunction that leads to abnormal afferent information impacting the tonic cervix physiological reaction and promoting the gradual acceptance of a forward caput place. This cause compaction on craniocervical constructions because of compaction greater and lesser occipital nervousnesss contribute to prolongation of concern. Chin tuck exercising is the postural exercisings which corrects the forward caput position at that place by cut downing compaction on cranio cervical construction and decrease the concern 3.10 Measurement Tool * Visual parallel graduated table * Goniometer Visual parallel graduated table It consists of 10 cm horizontal line with two terminal points. One terminal was labeled as ‘no hurting ‘ and another terminal labeled as ‘most terrible hurting ‘ . The patient was required to put grade letter writers to the degree of hurting strength that the patient felt. 0 centimeter 10 centimeter No hurting most terrible hurting The distance in centimeter from the low terminal of ocular parallel graduated table for patient ‘s hurting was as numerical index of badness of hurting. Goniometer The term goniometer comes from two Grecian words that mean ‘angle ‘ and ‘measure ‘ . It is an instrument which measures an axis and scope of gesture. It consists of two consecutive lengths of fictile stuff joined by a unit of ammunition subdivision with angle devising. One arm is stationary with regard to the cardinal subdivision and the other arm is movable for flexure ‘ rotary motion scope of gesture of cervix, topographic point the axis of goniometer over the vertex of the caput, line up the stationary arm of the goniometer along the stationary line of the organic structure and movable arm analogue to tip of the olfactory organ. The ask the patient to flex the caput forwards every bit far as possible without flexing the bole and ask of gesture, following the motion with the movable arm of the goniometer, do certain that stationary arm remains consecutive. Before expression at the reading, guarantee that arm of goniometer remain aligned with their seve ral limbs and record the measuring indicated on cardinal subdivision of goniometer. 4. DATA ANALYSIS AND INTERPREATION The information collected was subjected to paired't ‘ trial separately for group A and group B utilizing expressions. Formula 1: vitamin D = ? d/n Where, vitamin D = difference between pretest and posttest values vitamin D = is the average value of vitamin D n = is the figure of topics Formula 2: Standard divergence SD = Formula 3: Standard Error ( S.E ) = SD N ‘t ‘ calculated value = vitamin D S.E Formula 4: ‘t ‘ cal = vitamin D S.E Where, t cal is the T calculated value INDEPENDENT't ‘ Trial Formula 1: S= ( n1-1 ) s12 + ( n2-1 ) s22 n1+n2 -2 Where, s is the standard divergence n1 – is the figure of capable in group A n2- is the figure of capable in group B s1 – is the standard divergence of group A s2 is the standard divergence of group B Formula2 S.E = S 1/n12 + 1/n22 Where, s – is the standard divergence S.E. – is the standard mistake Formula 3 X1 – X2 ‘t ‘ cal = S.E Where, X1 is the norm of difference in values between pretest and station trial X2 is the norm of difference in values between pretest and station trial Paired T trial [ comparing of pretest and posttest mean ] TABLE – I 1. Trouble graduated table Capable In group A, the average ocular parallel graduated table pretest value was 7.8 and posttest value was 4.2.For 14 grade of freedom at 0.05 degree of significance, the T table value is 2.145 and T calculated value is 13.823, statistically important In group B, the average ocular parallel graduated table pretest value was 6.8 and posttest value was 2.86.For 14 grade of freedom at 0.05 degree of significance, the T table value is 2.145 and T calculated value is 21.299, statistically important TABLE- II 2. Scope of gesture Capable In group A, the average cervical flexure rotary motion scope of gesture pretest value was 26.13and posttest value was 29.13.For 14 grade of freedom at 0.05 degree of significance, the T table value is 2.145 and T calculated value is 15.370, statistically important In group B, the average cervical flexure rotary motion scope of gesture pretest value was 25.6and posttest value was 28.3.For 14 grade of freedom at 0.05 degree of significance, the T table value is 2.145 and T calculated value is 17.692, statistically important Independent ‘t ‘ trial TABLE- III 1. Trouble topic Sustained natural apophyseal semivowel Vs sustained natural apophyseal semivowel with chin tuck exercising The independent T trial value for hurting, 1.0064 is severally for 28 grade of freedom at 0.05 degree of significance and critical tabular array value is 2.048, hence there is no important difference in both the group TABLE- IV 2. Scope of gesture topic Sustained natural apophyseal semivowel Vs sustained natural apophyseal semivowel with chin tuck exercising The independent T trial value for scope of gesture, 1.0853 is severally for 28 grade of freedom at 0.05 degree of significance and critical tabular array value is 2.048, hence there is no important difference in both the group Interpretation OF DATA 1. Calculated value of mated ‘t ‘ trial for group A ( Pain ) = 13.823 2. Calculated value of mated ‘t ‘ trial for group B ( Pain ) = 21.299 3. Calculated value of mated ‘t ‘ trial for group A ( scope of gesture ) = 15.370 4. Calculated value of mated ‘t ‘ trial for group B ( scope of gesture ) = 17.692 5. Calculated value of independent ‘t ‘ trial for hurting = 1.0064 6. Calculated value of independent ‘t ‘ trial for scope of gesture = 1.0853 5. Result The pretest and posttest value of the groups were analyzed utilizing mated t trial and independent t trial. In group A, the average ocular parallel graduated table pretest value was 7.8 and posttest value was 4.2 for 14 grade of freedom at 0.05 degree of significance, the T table value is 2.145 and T calculated value is 13.823 which is greater than t value. In group B, the average ocular parallel graduated table pretest value was 6.8 and posttest value was 2.86 for 14 grade of freedom at 0.05 degree of significance, the T table value is 2.145 and T calculated value is 21.299 which is greater than t value. In group A, the average cervical flexure rotary motion scope of gesture pre trial value was 26.13and posttest value was 29.13 for 14 grade of freedom at 0.05 degree of significance, the T table value is 2.145 and T calculated value is 15.370 which is greater than t value. In group B, the average cervical flexure rotary motion scope of gesture pre trial value was 25.6and station trial value was 28.3 for 14 grade of freedom at 0.05 degree of significance, the T table value is 2.145 and T calculated value is 17.692 which is greater than t value. The independent t trial values for hurting, 1.0064 is severally for 28 grade of freedom at 0.05 degree of significance and critical tabular array value is 2.048, hence there is no important difference in both the group. The independent t trial values for scope of gesture, 1.0853 is severally for 28 grade of freedom at 0.05 degree of significance and critical tabular array value is 2.048, hence there is no important difference in both the group. From this survey we are accepting void hypothesis and rejecting alternate hypothesis. 6. Discussion Decrease in hurting strength was important in both the groups ( sustained natural apophyseal semivowel, chin tuck with sustained natural apophyseal semivowel ) . Pain alleviation in both the group occurred due to rectification of positional mistake and decreased emphasis in cervix constructions. Restricted flexure rotary motion scope of gesture is one of the cause for cervicogenic concern. The application of sustained natural apophyseal semivowel and chin tuck along with sustained natural apophyseal semivowel facilitated the addition in scope of gesture. There was statistically important betterment in cervical flexure rotary motion scope of gesture and lessening in hurting on last twenty-four hours of intervention in both the group, but there was no important difference between the groups. 7. Suggestion * The survey can be done in big samples * Study can be carried out for longer period of continuance * It can be applied for patient with cervix hurting and stiffness with no arm motion * Can be applied for low back hurting due to lumbar joint engagement * Control group can be added Restriction * The survey was done for a short span * This survey was applied for age group 20 -59 old ages * This survey was done merely on patient with positive flexure rotary motion trial 8. Decision The survey was conducted with an purpose to compare the effectivity of sustained natural apophyseal semivowel and sustained natural apophyseal semivowel along with chin tuck exercising. Both these intercessions are utile in handling cervicogenic concern in concern of hurting and addition in cervical flexure rotary motion scope of gesture. Thus it was concluded that there was important lessening in hurting and addition in cervical flexure rotary motion scope of gesture in both the group. But there was no important difference between the groups.