Microsoft Apple Case Essay Example | Topics and Well Written Essays - 500 words

Microsoft Apple Case - Essay ExampleSpecial tools were needed to get into the backs of the computers and it was expensive to build anything wrong with the PC. Although Steve Jobs had a great plan and computers that were technologically advanced, his competitors soon caught up with him and produced cheaper PCs that ran smoothly and had more versatile programming.Question 2 Apple made any(prenominal) poor decisions as far as bullion goes and that had a great deal to do with the profit loss they experienced. Microsoft on the other hand invested their money in money market accounts, which with a return of 1 percent helped the company keep making money outside of its programming. Microsoft currently has more immediate payment than any other non finance company and is now experiencing even bigger returns (Bass). Although Microsoft doesnt sell PCs it has made software that companies desire to put into their systems. In fact they ca-ca made the market need these products installed on th eir computers. Microsoft made operating systems that people wanted, they were easy to use, contained everything they needed and were all in one box. So not only when does Microsoft have a steady cash flow from investments, it is also making gains on its Windows products as well.